Although the COVID-19 lockdown situation in South Africa has caused significant economic effects, there is one key advantage modern-day society has over the pandemics of the past. Namely, the internet or more acuratly, Digital Marketing. Despite the challenges of being unable to conduct business as normal in physical locations, because if the internet, many businesses have been able to continue production and stay connected with their clients.
Whilst keeping in mind that the impact of the virus on the human race can never be overstated, of significance is also the impact its had on local businesses. For businesses big and small, minimising the effects of this pandemic has meant the difference between survival and complete shutdown of whole companies.
To help with this, the group from Grazitti have put together a rundown of key digital marketing trends worth using during the COVID-19 lockdowns. These are focused on augmenting the marketing-sales relationship of a business. Here is the infographic: